EDDM: What is it?

What is Every Door Direct Mail (EDDM) and Why Should Your Business Use It?

Every Door Direct Mail (EDDM) is a cost-effective USPS service that lets businesses send ads to specific neighborhoods without needing a mailing list. Ideal for local businesses, EDDM enables you to reach every home on selected postal routes, making it easy to connect with your target audience.

Key Benefits of EDDM:

1. Affordable – Lower postage rates and no need for a mailing list.

2. Targeted Reach – Send to specific ZIP codes or routes for focused marketing.

3. Simple Setup – No permit required, so you can launch quickly.

Tips for EDDM Success:

- Use Bold Design: Make your mailer stand out with strong visuals and a clear call-to-action.

- Pick the Right Routes: Use USPS tools to target neighborhoods that fit your customer profile.

- Include an Offer: Give customers a reason to respond, like a discount or special promotion.

For businesses wanting a direct, localized approach, EDDM is a powerful way to get noticed without breaking the bank.